At General Optical in Burton, Flint and Fenton Michigan, you're not just our patient, you're our guest!
General Optical
 
 
 
 
At General Optical we enjoy helping you create your own personal image!

If you want a spectacular new look or the latest innovations in Contact Lens technology, we will be there for your personalized fitting.

Your eyeglasses should be tailored not only to your optical needs, but to fit your personality as well, so flaunt yourself and bring out the real you!



Did you know many diseases can be discovered through a carefully planned eye exam?

Our diagnostic equipment allows our comprehensive eye exams to detect even the smallest changes in your vision and eye health, which helps us ascertain your risk factors for debilitating eye diseases and whole body diseases. And with early detection, many can be manageable.
 
 
crizal eyeglass lenses crizal eyeglass lenses

Watch Crizal videos in the Crizal Media Library.
crizal eyeglass lenses 
 
80% of the information we receive through our senses is provided by our eyesight.  As the only link between that information and your eyes, eyeglass lenses play an essential role. The greater their transparency, the more information they transmit.
Crizal offers protection against the invisible and often irreversible dangers of UV reflection*, and the most enduring clarity of vision by fighting the 5 enemies of clear vision—glare, scratches, smudges, dust and water.

See Better: Crizal lenses mean safer, more comfortable nighttime driving by reducing glare from headlights, taillights and street lights

Look Better: Crizal lenses stay clean, clear, and glare-free, so they look virtually invisible to those around you. People can see your eyes, instead of just your glasses

Feel Better: Crizal lenses mean fewer headaches and less eye fatigue, which are caused by reflections off of computer screens and overhead lighting

Protect Better: The most complete daily UV protection. Crizal is designed to protect your eyes from damaging Ultraviolet (UV) radiation reflections that come from the sides and the back of the lens, therefore helping ensure your visual health over time.
 

Transparency: Where research meets demand
It is often assumed that a window pane, the windshield of a car or your eyeglass lenses are completely transparent. The truth is they all produce unpleasant reflections from surrounding lights.

For instance, standard eyeglass lenses only transmit 92% of visible light. The rest is pure reflection: mirror effects, double vision, glare...

Reflections:
Harmful to your vision
In addition to hiding your eyes, the reflection on your lenses is a major source of daily eyestrain and discomfort.

Crizal lenses:
Improving your eye comfort
The Crizal eyeglass lens treatment is the result of a high-tech manufacturing process unique to Essilor. It provides the best transparency and the most efficient protection. Crizal combines three important benefits: transparency, scratch resistance and easy cleaning.

 
Daily Activity Impact of reflections Consequences The Crizal advantage
Reading
(books, magazines, schoolbooks, etc).
 Loss of contrast
Visual discomfort
 Letters blend together
    and words are lost
 Loss of concentration
Headaches
Better comprehension
Pleasure of reading
Rest
Computer
(Internet, word processing, games, etc.)
Loss of contrast
Visual discomfort
Glare
Poor posture
 Color perception
    is less precise
 Loss of concentration
Loss of time
Prevent stiffness
Pleasurable vision
Rapidity of  
    comprehension
Efficiency of work
Television Loss of contrast
Visual discomfort
Glare
Poor posture
 Color perception
    is less precise
 Loss of concentration
Loss of time
Prevent stiffness
Pleasurable vision
Rapidity of comprehension
Efficiency of  work
Night Driving Glare
Reduced visual field
Visual discomfort
Loss of contrast
Traffic signs are
    difficult to see
Glare causes a
    loss of normal vision
    for several seconds
Driver becomes tired
Poor posture
Confidence
Safe driving
Driving enjoyment
Rest
Physical comfort
Sports Loss of contrast
Glare
Lose elements of action
Slower reaction time
Confidence
Restore performance
Pleasure to outplay
    an opponent
Everyday Life Visual discomfort
Window effect
    that masks the eyes
Visual fatigue
Hides the eyes
Hides the expressions
    & emotions of the wearer
Better vision
Pleasure in your
    daily activities
Enhances the beauty
    of the eyes
 
Watch Crizal videos in the Crizal Media Library.
 
*Except when a plastic (CR39, 1.50) material is used. Always recommend pairing Crizal with Airwear®, Thin&Lite® or Transitions® for the most complete UV protection 
 
 
 
Burton Office 1235 S. Center Rd. #16 Burton, MI 48509 Phone: (810) 744-1950 Fax: (810) 744-1515
Fenton Office 3140 Silver Lake Rd Fenton, MI 48430 Phone: (810) 593-1000 Fax: (810) 593-1113
Flint Office 523 M.L. King Ave. Flint, MI 48502 Phone: (810) 238-0925 Fax: (810) 238-2174

General Optical proudly serves Flint, MI and the surrounding areas of Burton, Fenton, Grand Blanc, Swartz Creek, Davison, Atlas, Goodrich, Holly, Linden, Genesee, Mt. Morris and Flushing.

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